LinkedIn serves as a hub for professionals to exchange insights, tips, and experiences, with individuals establishing themselves as thought leaders in their respective fields. This platform has witnessed a surge in influencer marketing, enabling brands to expand their B2B audience reach.
Here are some of the top LinkedIn Influencers that you need to follow in 2024:
Neil Patel
Neil Patel is widely known for content marketing, digital marketing, and social media strategies with 550K+ followers on LinkedIn. He is a co-founder of Crazy Egg and Hello Bar, providing hacks and solutions for marketers and SEO strategists to improve website rankings and up their digital marketing game. In addition, he hosts a podcast sharing real-time guidance to the problems along with the solutions that can be applied to businesses to enhance their digital presence.
Seth Godin
Seth Godin is an accomplished author and former dot-com entrepreneur and executive. Renowned for his book ‘All Marketers Are Liars,’ his short and crisp articles cover a wide range of marketing topics, guiding audiences from beginners to experts and founders on branding and higher-level marketing strategies.
Ann Handley
Ann Handley is a widely recognized expert in marketing and writing, boasting more than 450K followers on LinkedIn. As a keynote speaker and Chief Content Officer of Marketing Professionals, her content focuses on valuable insights into content marketing and effective communication of writing and digital marketing strategies. She provides guidance for both beginners and experienced writers, emphasizing digital strategies to enhance overall content creation.
Jay Baer
Jay Baer, Jay Baer is a well-known marketer, customer relations expert, author, and speaker. Acknowledged as a top voice for insights on handling customer complaints while maintaining their happiness and loyalty towards the brand, his expertise lies in customer relationship management. His content offers valuable tips for businesses looking to excel in customer service and satisfaction. These top 4 LinkedIn influencers cover a broad spectrum of topics, from digital marketing to SEO to content creation and customer relations, making it essential for professionals to follow across various industries.
